Our program magazine, which is distributed in a print run of 300,000 copies with the newspaper de Volkskrant, reaches a large audience of regular IDFA visitors every year. In 2018 we invested more in online communication (such as our social media, website, app, and newsletters) in order to also reach a younger, more culturally diverse audience. This group now also comes into contact with IDFA through the events IDFA organizes each month in cooperation with partner venues such as Melkweg, Tolhuistuin, and Podium Mozaïek.

A special focus was placed this year on communications for international film professionals. Greater investments were made in online communication and press, which resulted in a number of articles in leading international publications such as Variety and Screen International, as well as growth of our online channels. We also recorded a number of Industry Talks and sessions during the festival by means of videos and podcasts, meaning that part of the program could also be followed by professionals not attending the festival.