Advertising rates
Advertising rates
IDFA Program magazine
The short version of the program magazine describes the festival program on the basis of a number of highlights and contains the most important festival information.The comprehensive version also contains all film descriptions and a timetable. The magazine serves as a guide for the Dutch festival audience.
Format: 265 mm x 375 mm
Size: 24 pages / 64 pages
Print-run: 300,000 copies (distribution through de Volkskrant) / 25,000 copies (distribution by IDFA: 3,500 Friends of IDFA; 500 Special Friends and partners; 4,000 available separately in Amsterdam; 17,000 distributed at festival locations)
Booking deadline: Friday, 20 September
Deadline for submission of material: Monday, 7 October
Publication date: Thursday, 7 November
Formats and rates (full-color) (excluding BTW / Dutch VAT):
1/1 page no bleed 250 mm x 360 mm € 9,000
1/2 page portrait 120 mm x 360 mm € 5,000
1/2 page landscape 250 mm x 172.5 mm € 5,000
1/4 page portrait 120 mm x 172.5 mm € 2,500
Please note: 1/1 page full bleed is not possible
Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.
IDFA Program Guide
The program guide is an English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This extensive magazine acts as a daily source of information for guests, who consult it intensively.
Format: 160 mm x 230 mm
Size: 188 pages
Print-run: 3,500 copies
Distribution by IDFA: all professional guests receive a copy in their guest pack
Booking deadline: Friday, 30 September
Deadline for submission of material: Friday, 7 October
Publication date: Wednesday, 20 November
Formats and rates (full-color) (excluding BTW / Dutch VAT):
1/1 page full bleed 160 mm x 230 mm € 3,200 + 5 mm margin (Please take note of the wire-o at 10 mm margin left and right)
1/1 page no bleed 140 mm x 220 mm € 3,200
1/2 page landscape 140 mm x 107.5 mm € 2,100
1/4 page portrait 70 mm x 107.5 mm € 1,330
Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.
IDFA Forum Catalogue
The IDFA Forum Catalogue, is an English-language publication aimed at the more then 700 Forum guests who attend the festival. The IDFA Forum is the largest and most influential co-financing market for documentaries in the world. The publication contains all the information the documentary filmmakers, producers, commissioning editors, funds, private financiers, and other documentary stakeholders need te know. This catalogue acts as a daily source of information for all Forum guests, who consult it intensively.
Format: 160 mm x 230 mm
Size: 185 pages
Print-run: 700 copies
Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag
Booking deadline: Friday, 30 September
Deadline for submission of material: Friday, 7 October
Publication date: Wednesday, 20 November
Formats and rates (full-color) (excluding VAT):
1/1 page full bleed 160 mm x 230 mm € 1,000 + 5 mm margin
1/1 page no bleed 140 mm x 220 mm € 1,000
Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.
IDFAcademy Program Guide
The IDFAcademy Program Guide is an English-language publication aimed at the more then 120 IDFAcademy attendees. In both academies new talent and high level documentary production is stimulated. These emerging filmmakers are participating in a five-day program during the festival. In the publication you can find practical info, the full program, background info on the sessions, speakers, contributing experts as well as all participants.
Format: 160 mm x 230 mm
Size: 104 pages
Print-run: 160 copies
Distribution by IDFA: all IDFAcademy guests, participants and experts receive a copy
Booking deadline: Friday, 30 September
Deadline for submission of material: Friday, 7 October
Publication date: Wednesday, 20 November
Formats and rates (full-color) (excluding VAT):
1/1 page full bleed 160 mm x 230 mm € 500 + 5 mm margin
1/1 page no bleed 140 mm x 220 mm € 500
Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.
IDFA Website
The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts and videos.
Publication period: at least 1 month (September to December)
Package: banners with news articles on the Dutch and/or English site
Specifications: Banner landscape for desktop version (600 x 600 px). Banner square for mobile version (680 x 380 px)
Formats: jpg, png (no gif, flash). State the URL which the banner should link to
Deadline for submission of material: 2 weeks ahead of publication
Rates (excluding BTW / Dutch VAT):
September: € 300 (2,648 unique visitors)
Oktober: € 450 (7,405 unique visitors)
November/december: € 750 (14,666 unique visitors)
Number of unique visitors in news category on the website in 2018.
IDFA Slides in cinemas
Ahead of the start of each screening, a number of slides are shown on the big screen as the audience comes in.
Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on screen for 10 minutes in total. With 285,000 visits and some 1,200 screenings, these slides attract a great deal of attention.
Specifications: Slides must be delivered as jpg/tiff/png, 300dpi, resolution 1,998 x 1,080 pixels landscape
Deadline for submission of slides: Friday, 25 October
Rates (excluding BTW / Dutch VAT):
Placement of a slide for a block of 300 screenings: € 7,500 (= 1/4 of all film screenings, reaching some 68,000 cinema attendances)
IDFA Newsletters
All year round, IDFA sends out a monthly newsletter to our Dutch audience (23,000) and to our professionals (19,500). These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival we send out a newsletter to our professional guests (3,000). We offer the option to place a banner in one or more editions of our newsletters. This (landscape) banner will appear between the news articles.
Specifications: landscape banner 1,120 x 200 pixels, jpg, png, gif (no flash). State the URL which the banner should link to
Deadline for submission of material: 2 weeks ahead of publication
Rates per newsletter (excluding BTW / Dutch VAT):
Newsletter for general audience, 23,130 subscribers: € 1,000
Newsletter for professionals, 19,534 subscribers: € 850
Newsletter for professional guests during the festival (12x): 3,400 subscribers: € 500
Newsletter for teachers, 3,405 subscribers: € 500
Newsletter for new media, 2,706 subscribers: € 350
IDFA Screens on location
Throughout the festival – lasting 12 days – various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video (without sound) or a still image lasting a maximum of 10 seconds.
Number of screens: 6
Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond; festival café De Jaren. Locations may change per year.
Specifications: please contact Brigitte Ravensbergen (Brigitte@idfa.nl) for video and stills specifications
Deadline for submission of material: Friday 25 October
Rates (excluding BTW / Dutch VAT):
Video on screen: € 1,500 (1 day); € 750 (½ day)
Still image on screen: € 1,000 (1 day); € 500 (½ day)
IDFA App
Each year, program information and ticket sales can also be accessed in our app, which goes live on 7 November, at the same time as ticket sales. In 2018, the app was downloaded 10,000 times. The advertisements are visible between the news articles in the app.
Specifications: Banner landscape for desktop version (960 x 150 px)
Format: PNG
Deadline for submission of material: 2 weeks ahead of publication
Publication date: 7 November
Rates for each advertisement (excluding BTW / Dutch VAT):
7 November-1 December: 8,000 unique visitors (2018) € 500
IDFA 2019 PROMO PACKAGES
IDFA PROMO PACKAGE 1 (€ 6,000)
- 1/1 page Program Guide - € 3,200
- 1/1 page IDFA Forum Catalogue - € 1,000
- 1/1 page IDFAcademy/DocLab Academy Program Guide - € 500
- In October, November and December a banner on idfa.nl - € 1,200
- In November a banner in the IDFA App - € 500
- Banner in newsletter for professionals (19,534 subscribers) and newsletter for professional guests during the festival (12x, 3,400 subscribers) - € 1,350
Package deal: € 6,000 instead of € 7,250
IDFA PROMO PACKAGE 2 (€ 4,000)
- 1/1 page Program Guide - € 3,200
- In November a banner in the IDFA App - € 500
- Banner in newsletter for professionals (19,534 subscribers), and newsletter for professional guests during the festival (12x, 3,400 subscribers) - € 1,350
Package deal: € 4,000 instead of € 5,050
IDFA PROMO PACKAGE 3 (€ 2,000)
- 1/4 page Program Guide - € 1,330
- In November and December a banner on idfa.nl - € 750
- Banner in newsletter for professionals guests during the festival (12x, 3,400 subscribers) - € 500
Package deal: € 2,000 instead of € 2,580
All rates are subject to BTW / Dutch VAT.
IDFA 2019 – Sponsoring Social & Industry Events @ IDFA
Every year 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner or drinks for professionals. You gain great visibility during the event, in IDFA’s publications and on our website. Click for all information about our sponsoring possibillities on the button below.