Advertising rates

Advertising rates

IDFA Program magazine

The program magazine describes the entire festival program and all the selected films. This publication also contains other festival information, such as the screening schedule. Distribution is in the form of a large, national print-run as a supplement in the daily newspaper de Volkskrant, as well as distribution in public spaces. The program magazine acts as a guide to the festival, and is consulted extremely frequently.


Format: 290 mm x 400 mm

Size: 64 pages

Print-run: 300,000 copies (distribution through de Volkskrant and IDFA)

Distribution by IDFA: 3,500 copies sent to the Friends of IDFA; 5,000 available separately in Amsterdam; 17,000 distributed at festival locations

Booking deadline: Friday, 20 September

Deadline for submission of material: Friday, 27 September

Publication date: Thursday, 7 November

Formats and rates (full-color) (excluding BTW / Dutch VAT):


1/1 page no bleed 265 mm x 380 mm € 9,000

1/2 page portrait 127 mm x 380 mm € 5,000

1/2 page landscape 265 mm x 185 mm € 5,000

1/4 page portrait 127 mm x 185 mm € 2,500


Please note: 1/1 page full bleed is not possible

Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.

IDFA Program Guide

The program guide is an English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This extensive magazine acts as a daily source of information for guests, who consult it intensively.


Format: 155 mm x 240 mm

Size: 188 pages

Print-run: 3,500 copies

Distribution by IDFA: all professional guests receive a copy in their guest pack

Booking deadline: Friday, 11 October

Deadline for submission of material: Friday, 18 October

Publication date: Wednesday, 20 November

Formats and rates (full-color) (excluding BTW / Dutch VAT):


1/1 page full bleed 155 mm x 240 mm € 3,200 + 5 mm margin

1/1 page no bleed 145 mm x 220 mm € 3,200

1/2 page landscape 145 mm x 107.5 mm € 2,100

1/4 page portrait 70 mm x 107.5 mm € 1,330


Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.

IDFA Forum Catalogue

The IDFA Forum Catalogue, is an English-language publication aimed at the more then 700 Forum guests who attend the festival. The IDFA Forum is the largest and most influential co-financing market for documentaries in the world. The publication contains all the information the documentary filmmakers, producers, commissioning editors, funds, private financiers, and other documentary stakeholders need te know. This catalogue acts as a daily source of information for all Forum guests, who consult it intensively.  

Format: 155 mm x 240 mm
Size: 185 pages
Print-run: 700 copies
Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag
Booking deadline: Friday, 11 October
Deadline for submission of material: Friday, 18 October
Publication date: Wednesday, 20 November

Formats and rates (full-color) (excluding VAT):

1/1 page full bleed 155 mm x 240mm € 1,000 + 5 mm margin

1/1 page no bleed 145 mm x 220 mm € 1,000


Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.

IDFAcademy Program Guide

The IDFAcademy Program Guide is an English-language publication aimed at the more then 120 IDFAcademy attendees. In both academies new talent and high level documentary production is stimulated. These emerging filmmakers are participating in a five-day program during the festival. In the publication you can find practical info, the full program, background info on the sessions, speakers, contributing experts as well as all participants.


Format: 155 mm x 240 mm

Size: 104 pages

Print-run: 160 copies

Distribution by IDFA: all IDFAcademy guests, participants and experts receive a copy

Booking deadline: Friday, 11 October

Deadline for submission of material: Friday, 18 October

Publication date: Wednesday, 20 November

Formats and rates (full-color) (excluding VAT):

1/1 page full bleed 155 mm x 240 mm € 500 + 5 mm margin
1/1 page no bleed 145 mm x 220 mm € 500

Advertising materials must be submitted as Certified PDF, in CMYK, 300dpi.

IDFA Website

The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts and videos.


Publication period: at least 1 month (September to December)

Package: banners with news articles on the Dutch and/or English site

Specifications: Banner landscape for desktop version (680 x 380 px). Banner square for mobile version (600 x 600 px)

Formats: jpg, png (no gif, flash). State the URL which the banner should link to

Deadline for submission of material: 2 weeks ahead of publication

Rates (excluding BTW / Dutch VAT):


September: € 300 (2,648 unique visitors)

Oktober: € 450 (7,405 unique visitors)

November/december: € 750 (14,666 unique visitors)


Number of unique visitors in news category on the website in 2018.

IDFA Slides in cinemas

Ahead of the start of each screening, a number of slides are shown on the big screen as the audience comes in.

Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on screen for 10 minutes in total. With 285,000 visits and some 1,200 screenings, these slides attract a great deal of attention.


Specifications: Slides must be delivered as jpg/tiff/png, 300dpi, resolution 1,998 x 1,080 pixels landscape

Deadline for submission of slides: Friday, 25 October

Rates (excluding BTW / Dutch VAT):


Placement of a slide for a block of 300 screenings: € 7,500 (= 1/4 of all film screenings, reaching some 68,000 cinema attendances)

IDFA Newsletters

All year round, IDFA sends out a monthly newsletter to our Dutch audience (23,000) and to our professionals (19,500). These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival we send out a newsletter to our professional guests (3,000). We offer the option to place a banner in one or more editions of our newsletters. This (landscape) banner will appear between the news articles.


Specifications: landscape banner 1,120 x 200 pixels, jpg, png, gif (no flash). State the URL which the banner should link to

Deadline for submission of material: 2 weeks ahead of publication

Rates per newsletter (excluding BTW / Dutch VAT):


Newsletter for general audience, 23,130 subscribers: € 1,000

Newsletter for professionals, 19,534 subscribers: € 850

Newsletter for professional guests during the festival (12x): 3,400 subscribers: € 500

Newsletter for teachers, 3,405 subscribers: € 500

Newsletter for new media, 2,706 subscribers: € 350

IDFA Screens on location

Throughout the festival – lasting 12 days – various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video (without sound) or a still image lasting a maximum of 10 seconds.


Number of screens: 6

Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond; festival café De Jaren. Locations may change per year.

Specifications: please contact Brigitte Ravensbergen (Brigitte@idfa.nl) for video and stills specifications

Deadline for submission of material: Friday 25 October


Rates (excluding BTW / Dutch VAT):


Video on screen: € 1,500 (1 day); € 750 (½ day)

Still image on screen: € 1,000 (1 day); € 500 (½ day)

IDFA App

Each year, program information and ticket sales can also be accessed in our app, which goes live on 7 November, at the same time as ticket sales. In 2018, the app was downloaded 10,000 times. The advertisements are visible between the news articles in the app.


Specifications: TBA

Deadline for submission of material: 2 weeks ahead of publication

Publication date: 7 November

Rates for each advertisement (excluding BTW / Dutch VAT):


7 November-1 December: 8,000 unique visitors (2018) € 500

IDFA 2019 PROMO PACKAGES

IDFA PROMO PACKAGE 1 (€ 6,000)

  • 1/1 page Program Guide - € 3,200
  • 1/1 page IDFA Forum Catalogue - € 1,000
  • 1/1 page IDFAcademy/DocLab Academy Program Guide - € 500
  • In October, November and December a banner on idfa.nl - € 1,200
  • In November a banner in the IDFA App - € 500
  • Banner in newsletter for professionals (19,534 subscribers) and newsletter for professional guests during the festival (12x, 3,400 subscribers) - € 1,350

Package deal: € 6,000 instead of € 7,250

IDFA PROMO PACKAGE 2 (€ 4,000)

  • 1/1 page Program Guide - € 3,200
  • In November a banner in the IDFA App - € 500
  • Banner in newsletter for professionals (19,534 subscribers), and newsletter for professional guests during the festival (12x, 3,400 subscribers) - € 1,350

Package deal: € 4,000 instead of € 5,050

IDFA PROMO PACKAGE 3 (€ 2,000)

  • 1/4 page Program Guide - € 1,330
  • In November and December a banner on idfa.nl - € 750
  • Banner in newsletter for professionals guests during the festival (12x, 3,400 subscribers) - € 500 

Package deal: € 2,000 instead of € 2,580

All rates are subject to BTW / Dutch VAT.

IDFA 2019 – Sponsoring Social & Industry Events @ IDFA

Every year 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner or drinks for professionals. You gain great visibility during the event, in IDFA’s publications and on our website. Click for all information about our sponsoring possibillities on the button below.