Communication Mama Cash

Mama Cash

The magazine serves as the printed guide for the Dutch festival audience. There are two versions: the short version describes the festival program on the basis of a number of highlights and contains the most important festival information. The comprehensive version also contains all film descriptions and a timetable. Ads will be published in both versions.

Size: 24 pages / 64 pages

Print-run: 300,000 copies (distribution through daily newspaper de Volkskrant) / 25,000 copies (distribution by IDFA: 3,500 Friends of IDFA; 500 Special Friends and partners of IDFA; 4,000 distributed in Amsterdam; 17,000 distributed at festival locations)

Specifics: certified pdf, in CMYK, 300 dpi

Format (full collor): 1/2 page landscape 244 x 174 mm or 119 x 354 mm portrait

Booking deadline: Wednesday, 23 September

Deadline for submission of material: Wednesday, 7 October

Publication date: Thursday, 5 November

IDFA Slides in cinemas

Ahead of the start of each screening, a number of slides are shown on the big screen as the audience comes in.

Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on the screen for 10 minutes in total.

1/2 of all regular screenings.

Specifics:

jpg, tiff or png

1,920 x 1,080 pixels, landscape

Deadline for submission of slides: Friday, 23 October

The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts and videos. Publication period: September to December Package: banners with news articles on the audience side of the website

Specifics:

jpg or png, no gif or flash

desktop version: 600 x 600 pixels & mobile version: 680 x 380 pixels

please state the URL which the banner should link to, you may build in a UTM code if you like

Deadline for submission of material: 2 weeks ahead of publication

All year round, IDFA sends out a monthly newsletter to our Dutch audience and to our professionals. These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival we send out a newsletter to our professional guests (3,200). We offer the option to place a banner in one or more editions of our newsletters. This (landscape) banner will appear at the bottom of the news articles.

Banner in the general audience Newsletter (NL) with 29,674 subscribers.

Planning will be made in september with our communication department.

Specifics:

jpg, png or gif (max. 1 mb), no flash

485 x 485 pixels, landscape (please note: the newsletter is receptive, keep this in mind with design)

please state the URL which the banner should link to, you may build in a UTM code if you like

Deadline for submission of material: 2 weeks ahead of publication

IDFA Screens on location

Throughout the festival – lasting 12 days – various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video or still. Number of screens: 3 Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond; festival café De Jaren. Locations may change per year.

Specifics: still/image: jpg or png, in RGB, no CMYK Days: 3 random days

Deadline for submission of material: Friday 23 October

IDFA App

Each year, program information and ticket sales can also be accessed in our app, which goes live on 7 November, at the same time as ticket sales. In 2019, the app was downloaded 9,400 times. The advertisements are visible on all screens of the app (ex. the film pages).

5 November - 6 December

Specifics:

png

960 x 150 pixels, landscape (please note: the app is receptive, keep this in mind with the design)

Deadline for submission of material: 2 weeks ahead of publication

Publication date: 5 November

Social Media

  • Queer Day Facebook event, co-host and mentioning as partner
  • 1 x LinkedIn - Organic Post
  • 1 x Twitter - Tweet

Deadline for submission of material: 2 weeks ahead of publication

Commercial

IDFA will show a Mama Cash commercial of max. 30 sec. at the 2 offline screenings and max. 10 sec. at the online Mama Cash screening.

Specifics: See PDF Commercials and leaders at IDFA

Deadline for submission of material: Friday 23 October

Logo Placement

Logo placement on:

  • Slide during official Opening event as a part of the partners of IDFA
  • Slide during Award Ceremony as a part of the partners of IDFA
  • Slides during events: Queer Day and Doc Talk
  • Logo on the smaller sized posters
  • Logo on the IDFA leader during festival, for every screening

Colophon, placed e.g.:

  • V-Special, IDFA festival supplement (distribution via VPRO, edition 185,000)
  • Program magazine (distribution via deVolkskrant, at festival and IDFA donors, circulation 300,000)
  • Sponsor board, hanging or standing at the various festival locations
  • Website (830,000 unique visitors in 2019)

Around screenings

  • Special page on the IDFA website, called ‘Screenings hosted by Mama Cash’ with the titles of the 3 films.
  • Mentioned as part of the Specials in the audience newsletter and news article on thewebsite, as well as being part of the Specials page on our website (together with all the other specials, like the Best of IDFA Day, VICE Night etc.
  • The 3 films will be part of the Doc Talk page, with theFilm Title+ Doc Talk hosted by Mama Cash.
  • Mentioning Mama Cash in the program magazine and the program schedule on the website as Film Title+ Doc Talk hosted by Mama Cash.
  • Whenever we mention the Queer Day, we mention Mama Cash as one of the partners. For example, in the programmagazine, the Facebook event page, and on our website: ‘IDFA Queer Day is made possible by Mama Cash.
  • Mama Cash can place 2 roll-up banners at the 2 screenings in the cinema and place leaflets in the foyer of the theater.

Contact:

Brigitte - IDFA Development Producer Frederiksplein 52 1017 XN Amsterdam The Netherlands Phone: +31 (0)20 627 33 29 Email: brigitte@idfa.nl