Advertising rates

Advertising rates

This Dutch-language magazine serves as the printed guide for the festival audience. There annual publication describes the festival program, covers a number of highlights, and contains the most important festival information.

Size: 28 pages

Print-run: 225,000 copies (distribution through daily newspaper de Volkskrant) and an additional 44,000 copies (distribution by IDFA: 3,500 to Friends of IDFA; 2,000 to Special Friends and partners of IDFA; 3,000 distributed in Amsterdam; 8,000 distributed at festival locations; 23,000 distributed through De Filmkrant in the Netherlands; 4,000 upon request)

Specifics: certified pdf without crop marks, in CMYK, 300 dpi

Booking deadline: Monday, September 20

Deadline for submission of material: Monday, October 4

Publication date: Saturday, October 30

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page no bleed 244 x 354 mm € 9,000

1/2 page landscape 244 x 174 mm € 5,000

1/2 page portrait 119 x 354 mm € 5,000

1/4 page portrait 119 x 174 mm € 2,500

The Program Guide is the English-language publication aimed at the more than 3,000 professional guests who attend the festival. It contains all of the information on the festival programs aimed at the film industry. This extensive publication acts as a daily source of information for guests, who consult it intensively.

Size: 188 pages

Print-run: 3,500 copies

Distribution by IDFA: all professional guests receive a copy in their guest bag upon arrival

Specifics: certified pdf without crop marks, in CMYK, 300 dpi

Booking deadline: Friday, October 1

Deadline for submission of material: Friday, October 8

Publication date: Monday, November 15

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page no bleed back cover 240 x 330 mm € 4,000

1/1 page no bleed 217.3 x 330 mm € 3,200

1/2 page landscape 212.3 x 157.5 mm € 2,100

1/2 page portrait 103.65 x 320 mm € 2,100

1/4 page portrait 103,65 x 157,5 mm € 1,330

IDFA Forum Catalogue

The IDFA Forum Catalogue is an English-language publication aimed at the more than 700 Forum guests who attend the festival. IDFA Forum is the largest and most influential co-production and co-financing market for documentaries in the world. The publication contains the key information on the selected Forum projects and acts as a daily source of information for all Forum guests, who consult it intensively.

Size: 150 pages Print-run: 700 copies Distribution by IDFA: all IDFA Forum guests receive a copy in their guest bag Specifics: certified pdf, in CMYK, 300 dpi Booking deadline: Thursday, October 7 Deadline for submission of material: Thursday, October 21 Publication date: Wednesday, November 17

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page full bleed 160 mm x 200 mm + 5 mm margin € 1,000 1/1 page back cover full bleed 160 mm x 200 mm + 5 mm margin € 1,500 Please note: 1/1 page no bleed is not possible

IDFAcademy Program Guide

The IDFAcademy Program Guide is an English-language publication aimed at the more then 120 IDFAcademy attendees. The five-day program during the festival stimulates new talent and high-level documentary production. In the publication, emerging filmmakers selected for the program find practical info, the full program details, and background info on the sessions, speakers, contributing experts, and other participants. IDFAcademy during IDFA 2021 is set to take place in person, with activities and meetings happening on site in Amsterdam. To ensure that everyone who is attending can participate, our staff is working on an alternative IDFAcademy online program specially for participants who are unable to travel. In 2021, the IDFAcademy Program Guide will have a print version as well as an online version, with possibilities of advertisements in both. More details will follow soon.

Formats and rates (full-color) (excl. Dutch VAT):

1/1 page full bleed specifics T.B.D. € 500

Contact us for more info: ellenbannink@idfa.nl

The IDFA website is the largest platform for audiences and professionals during the festival. IDFA offers the opportunity to advertise using banners on our most recent news pages, which are updated daily with new blogs, reviews, podcasts, and videos. Publication period: at least 1 month (from September to December) Package: banner will be placed on 2+ click pages on the audience side or the industry side of the website Specifics: jpg or png, no gif or flash desktop version: 600 x 600 pixels mobile version: 680 x 380 pixels Please state the URL which the banner should link to; you may build in a UTM code if you like Deadline for submission of material: 2 weeks ahead of publication

Rates (excl. Dutch VAT):

Throughout the year 3,473,235 website visits € 4,500

September-December 1,093,493 website visits € 1,500

October-December 959,022 website visits € 1,200

November-December 805,097 website visits € 750

* Number of visits on the entire website in 2020

IDFA slides in cinemas

Ahead of the start of each screening, a number of slides are shown on the big screen and online as the audience comes in. Each slide appears approximately 10 times and is on screen for 10 seconds. The whole block is on the screen for 10 minutes in total.

Specifics:

jpg, tiff or png

1,920 x 1,080 pixels, landscape

Deadline for submission of slides: Monday, October 18

Rates (excl. Dutch VAT):

1/2 of all regular screenings In cinemas: 300 | capacity: 55,800* Online: 10 | capacity: 20,000 € 9,000 1/4 of all regular screenings In cinemas: 150 | capacity: 27,900* Online: 5 | capacity: 10,000 € 5,000

* based on current COVID-19 measures

Throughout the year, IDFA sends out a monthly newsletter. These mailings have an average opening rate of 30% and a click rate of 4%. Every day during the festival, we send out a newsletter to our professional guests. We offer the option to place a banner in one or more editions of our newsletters. This banner will appear at the bottom of the news articles. Specifics: jpg, png or gif (max. 200 kb), no flash 485 x 485 pixels (please note: the newsletter is responsive, keep this in mind with design) Please state the URL which the banner should link to; you may build in a UTM code if you like Deadline for submission of material: 2 weeks ahead of publication

Rates per newsletter (excl. Dutch VAT):

Newsletter for general audience (NL) 44,022 subscribers € 1,000 Newsletter for industry professionals (ENG) 30,426 subscribers € 850 Newsletter for industry guests during festival (ENG) 3,000 subscribers € 500 Newsletter for teachers (NL) 4,694 subscribers € 500 Newsletter for new media (ENG) 6,177 subscribers € 350

IDFA screens on location

Throughout the festival, various information screens are displayed at the busiest festival locations, showing film tips and other festival information. It is possible to advertise on these screens with a video or still image.

Number of screens: 4

Locations: Pathé Tuschinski foyer; Pathé Tuschinski Arthouse; Pathé de Munt; Brakke Grond. Locations may vary per year.

Specifics:

still/image: jpg or png, in RGB, no CMYK

video: mov or mp4, 25 fps, max. 10 seconds, will be screening without sound

1920 x 1080 pixels, horizontal

Deadline for submission of material: Monday, October 18

Rates (excl. Dutch VAT):

Video on screen 1 day € 1,500

1/2 day € 750

Still/image on screen 1 day € 1,000

1/2 day € 500

IDFA audience (NL) promo packages

AUDIENCE PACKAGE 1 Rates (excl. Dutch VAT): 1/1 page advertisement in Program Magazine € 9,000 Slide in cinema € 5,000 Banner on website: October-December € 1,200 Package deal (instead of € 15,200): € 12,000

AUDIENCE PACKAGE 2 Rates (excl. Dutch VAT): Slide in cinema € 5,000 1/2 page advertisement in Program Magazine € 5,000 Banner newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 11,750): € 9,000

AUDIENCE PACKAGE 3 Rates (excl. Dutch VAT):

Slide in cinema € 5,000 1/2 page advertisement in Program Magazine € 5,000 Package deal (instead of € 10,000): € 7,500

AUDIENCE PACKAGE 4 Rates (excl. Dutch VAT): 1/2 page advertisement in Program Magazine € 5,000 Banner in newsletter for general audience (NL) € 1,000 Banner on website: November-December € 750 Package deal (instead of € 6,750): € 5,000

IDFA industry (ENG) promo packages

PACKAGE 1 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner on website October-December € 1,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 5,750): € 4,500

PACKAGE 2 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner in newsletter for industry professionals € 850 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 4,550): € 3,500

PACKAGE 3 Rates (excl. Dutch VAT):

1/1 page in Program Guide € 3,200 Banner in newsletter for industry guests during festival € 500 Package deal (instead of € 3,700): € 2,700

PACKAGE 4 Rates (excl. Dutch VAT):

1/2 page in Program Guide € 2,100 Banner newsletter for industry guests during festival € 500 Package deal (instead of € 2,600): € 2,000

IDFA 2021 – sponsoring social & industry events at IDFA

Every year, some 3,000 documentary film professionals visit IDFA. You can create a perfect network opportunity by hosting a breakfast, lunch, dinner, or drinks for professionals. You gain great visibility during the event, in IDFA’s publications, and on our website. For all information about our sponsoring possibillities, click on the button below.